KEYfields has undergone a total brand review and today, which coincide with our 10 anniversary, unveiled our new logo, tagline and product brandings.

KEYfields has grown organically and through acquisition over the past ten years. The evolution of KEYfields enables the group to develop strong leaders and good people to support our customers. The new logo was designed with this principal in mind, with each section representing different stakeholders coming together to form a solid foundation that promises growth, quality and excellent delivery.

The new tagline ‘Surpassing Excellence’ illustrates that we aim to provide a new level of service excellence by providing quality solutions backed by experience and industry knowledge. Our top priority is to assist our customers reach their optimal potential.

Until now we had more than seven software products that are strong in their own area of expertise, which will now be consolidated into two brands, namely ONE ENTERPRISE (ONE) and LOGISTICS ONLINE (LOGON) to solidify our customer offerings. The move to two product brands are customers driven. By streamlining our people, software application and brand, KEYfields can offer customers a more coherent, scalable and integrated value proposition that will lead to them making smarter and timelier decisions. Unifying our brand and structure allows us to deliver on our core purpose, vision and strategic priorities.